Beautetox, an Indonesian beauty brand established in 2017 and widely recognized for its continuous innovation in the skincare industry, has reached another significant milestone in its global journey.
At the prestigious Malaysia International Halal Showcase (MIHAS) 2025, held at MITEC, Kuala Lumpur, Beautetox officially signed a Memorandum of Understanding (MoU) witnessed by representatives from the Ministry of Trade of the Republic of Indonesia and Ms. Aziza Rahmaniar Salam, Trade Attaché of the Embassy of the Republic of Indonesia in Kuala Lumpur.
Beautetox’s participation in MIHAS 2025 was made possible through the strong support of the Directorate of Manufactured Product Export Development, Ministry of Trade of Indonesia, reflecting the government’s ongoing commitment to empowering local brands to expand into international markets, particularly within the fast-growing halal beauty sector.
As part of its regional expansion strategy, Beautetox officially announced the opening of its Asia Regional Office in Kuala Lumpur, Malaysia. This new office serves as a strategic hub for strengthening supply chains, enhancing cross-border distribution and driving regional marketing initiatives across 18 Asian countries.
The regional office will also function as a center for research, product innovation and market coordination across the region.Beautetox has announced that all its products have been officially registered with the National Pharmaceutical Regulatory Agency (NPRA), an agency under Malaysia’s Ministry of Health responsible for regulating cosmetics, pharmaceuticals, and supplements. This certification ensures that Beautetox products meet Malaysia’s stringent safety and quality standards, allowing the brand to officially market its skincare range throughout the country.
Consumers can now easily purchase Beautetox products via TikTok Shop (beautetox.my) and Shopee (beautetox.my), which serve as the company’s key digital retail platforms in the Asian market. Since its founding in 2017, Beautetox has been recognized as one of Indonesia’s pioneers in halal skincare innovation, with over 10 million products sold across various online and offline sales channels.
Hero products such as Gluta Collagen Soap and Indonesia’s first rinse-free body scrub, along with its breakthrough initiatives, the Platinum Project and Blue Project, reaffirm Beautetox’s commitment to delivering accessible, effective, and safe skincare solutions.
